The campaign is a globally known industry term that in sales and marketing refers to content that is designed and executed to promote services/products. In MailCarry, campaigns refer to email content that you design/create for a specific promotion, sales process or funnel. And in the later stage, execute this campaign for the recipients saved in the specific list(s) in the system.
In this Article
- How do I create email content within MailCarry?
- How do I manage HTML and Text content for an email?
- How can I create personalized email campaign?
The page where you land after clicking Campaigns on the main navigation under “Campaigns” will show a table carrying already saved campaigns. If you are doing it for the first time and don’t have any campaign yet, then, the table appears empty and you’ll have to create some campaigns to populate the campaigns’ table. Click “Create Campaign” a button at the left side corner of the page to start the process of creating the content for your campaign.
Campaign groups are like list groups, you add a certain type of campaigns to a specific group to better categorize your workflow. Small plus beside the group label enables creating a new campaign group with filling just one field “Campaign Group”. If you already have created a group, select it from the dropdown, or create one to select for the process.
The recipient of the email campaign doesn’t see this name, although the field is mandatory to fill, it is just for the internal system reference. In this field, give a recognizable name to your campaign like Christmas Discount Offer, Winter Collection Off, etc. that you later can easily recognize and manage.
Email subject or subject line is the text area that recipient first view when receives an email in the inbox, it is the text reading which a recipient makes a further decision of open or discard the email. So it remains the most important part of your overall email content strategy. A catchy email subject drives more open rates and more open rates increase the chances of better conversions. The short and crisp subject line works better than the lengthy subject lines.
How do I create an email content body?
You have got an HTML editor to create and edit the HTML part of your email campaign. Using the editor you can add images, tables, and links in your email content. You can properly format the content using the elements like choosing a style, size, and font of your preference. If you’ve created your HMTL outside the MailCarry, you can simply copy and paste the HTML in the editor source to work. Before saving, you can always click preview to see how it appears.
A text box below helps you create & manage the text area of your campaign. Mostly, you only need to just press “Copy HTML as Text” to copy the text from the HTML editor to the text area and save the campaign.
How can I Personalize Email Content? (Shortcodes)
Personalization is certainly a great idea to improve email engagement. The short-codes and merge tags help you create dynamically driven personalized content. Name personalization is the most common and largely used example of personalization, in which every recipient is greeted with his/her name. In MailCarry, you would simply click “Shortcodes” to view the possibility of adding personalized tags in your content. When you click “Shortcodes” from the left side of your HTML editor, a window pops-up on your screen with different elements discussed in the following area.
- System Variables
These are the variables that belong to the system and don’t have any link with the recipient data fields. Like clicking to add “Unsubscribe-Link” or adding “Todays-Date”. These work with the system built-in structure and don’t need to fetch any data from recipients’ data fields. The structure of system variables appears within square brackets and dollar signs like [$confirm-link$].
- Custom Fields
If you’ve read the Lists-Create article before, or have already created a few lists within the system, you should have a clear idea on part of the custom fields. These fields actually facilitate to save recipient information other than in the default email field, i.e. first name, company, gender and other information like this. While creating content of a campaign, you can see which fields are available to create tags of. Custom field variables appear within two square brackets and the number sign like [#first-name#] and it always fetch data from the custom/data field of the recipient to translate the raw variable into real value. If the custom field of some recipients doesn’t have the First-Name value saved, the variable will not work for these recipients.
Spintags are the words or phrases that spin for every new recipient with alternative words/phrases saved. Spintag first needs to be created and saved, and how does Spintags are created is discussed in a separate article. When you click shortcode beside the HTML editor, already saved spintags appear under the 3rd heading. In MailCarry, a spintag is defined within two square brackets and two percentage signs like [%hello%].
Click “Save” to save your preferences, “Exit” to leave the page without saving and “Save and Add another” to save the current preference and reopen the page for a new entry.